Josh Franer

Josh Franer is a director and photographer recognized for a profound ability to unearth beauty in the ordinary and make it special. Why? Because life is too short not to seek and celebrate beauty in every situation. Photography and filmmaking offer a unique perspective on life. As an artist, it’s both a privilege and responsibility to present each person’s story, context, place, (and things) with the utmost care — because life itself is delicate.

Josh began his career working at Scott Free Productions, RSA Films and Sony Pictures Entertainment, and has gone on to work with clients such as Disney, Rolls Royce, Ford, Chevy, Samsung, Bank of America, Southwest, P & G, Microsoft, GE, Team Mobile, TED, and Tumi. His work has been featured in Rolling Stone, The Wall Street Journal, Vogue, on MTV, AOL and more. He is a co-creator of the attention grabbing ‘This Built America’ project sponsored by Ford and featured across AOL networks. Josh’s recent awards include Best Short Documentary and Best Cinematography in the LA International Film Festival for his film “William Fitzsimmons: Finding Home” which explores psychotherapy and folk music. He won two Silver Telly Awards for his creative campaign work with Disney and awarded the Best Directing and Best Cinematography prizes for the short film “Homeward” at the La Jolla International Fashion Film Festival.

Josh splits his time between California and his home state of Texas and enjoys international travel for work on charity projects.



Chris Cummings

Before co-founding Through the Woods, Chris was a fifteen-year veteran of the feature-film industry, working with directors such as Steven Spielberg, Robert Zemeckis, Tim Burton, Sam Mendes, the Coen Brothers and Terrence Malick along with numerous Oscar-winning cinematographers, editors, producers and actors. A partial list of his film credits include: The Lord of the Rings Trilogy, Cast Away, What Lies Beneath, Road to Perdition, Big Fish, Mars Attacks, Jarhead and Waterworld. Through his consulting firm Insight EPK Chris has produced, directed and edited behind-the-scenes documentary content for HBO, Entertainment Tonight, The LA Times, NATO ShoWest, Comic-Con, Regal Theater trailers, and DVD extras. With Through the Woods, Chris has produced campaigns for various lifestyle and luxury brands like Tumi, Rolls Royce, Esquivel, and even a presidential candidate.

Chris grew up among the beauty and grandeur of the Pacific Northwest before striking out to Los Angeles to pursue a lifelong love of film. Chris was an avid rock climber and drove race cars before his daughter Emerson was born. He is a graduate of four racing schools at tracks like Road Atlanta and Laguna Seca. Chris loves the absolute focus, creative problem solving and the flow states inherent in climbing and racing. He also volunteers his skills to charity projects.